May 2021
360 x NETA established win-win cooperation
April 2021
NETA U Pro was officialy launched
As a significant cultural icon in traditional Chinese culture, “Nezha” or is commonly depicted as stepping on Fire Wheels, symbolizing the ancient people’s desire for a simple, easy and comfortable mode of transportation of travel. Additionally, Nezha embodies traits such as bravery, confidence, and fearlessness.
The NETA automotive brand named after Nezha pays homage to its spirit while also representing an advancement in the realm of new technology, energy efficiency and new era.
This is the symbol of Hozon Auto, indicating Hozon’s committed
pursuit for intelligent technology.
The philosophy is also conveyed in our logo by combining the
graphic elements and meanings of the “Tree, Spring and Wing”.
It shows the Warmth, Youth and Intelligence, depicting a brand
image of “A Reliable Dream Creator”.
Brand Personality
CONFIDENT
Follow the inner voice. Be firm and courageous. Set the trend instead of following the crowd. Be confident and not be afraid to show yourself.
BRAVE
Never rest content and dare to try new things. Break the rules and be the first to make a different.
FEARLESSNESS
Defy the stereotype and be at ease with yourself. Do what you agree and be free of irrational restrictions, burdens and profits.
Brand’s Proposition
Every kind of life is full of charm
As long as we move forward firmly and energetically
The brave is not alone, the mountains echo
The road is high and far, with no questions asked.
We are firm but not stubborn
Our youthful spirit remains, but we do not indulge in selfishness
We are the light that awakens energy
Not the fire that subverts rebellion.
Everyone is a practitioner and defender of Nezha’s spirit
Salute to fellow travellers who believe in “I am not alone on my path”.
Building vehicles towards a better life
Shining together with every traveller along the mountains and seas.
Brand Vision
Make high-Quality Smart Electric Vehicle Readily Available.
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